In a recent survey done by ShortShack.com, they revealed that 82% of internet users believed that a business’ Facebook page is more valuable than its website. They also find Facebook as an excellent place to interact with businesses to check if the brand is trustworthy. This is the reason why it is important to optimize your Facebook page as you much as your website.
That’s why for today’s article, we’re listing down eight tips on how you can optimize your Facebook page. These tips are recommended by the best digital marketing companies in Los Angeles:
Tip #1 – Optimize your cover photo.
Use your cover photo to say something about your business and brand. You can include a text or call-to-action portion to engage your customers. Call-to-action includes your phone number, website, or other social media links.
Tip #2 – Utilize Facebook Insights.
You can use Facebook Insights to track user data for ad targeting. Start by exporting the data from your Insights panel weekly or monthly. You can use the report to track the progress of your page and monitor the posts that get more engagement.
Tip #3 – Make your posts stand out.
You can enhance your posts by including visually engaging images or videos. This type of posts can attract users two times more than the average text-posts.
Tip #4 – Define your page’s style.
Your Facebook page should follow a style and be consistent. Decide whether you want the tone of your page to be funny, informative, professional, or journalistic. This can help your followers separate you from the rest of the pages they follow.
Tip #5 – Make sure your apps are mobile-accessible.
If you’re using third-party apps for your Facebook page, always make sure they are accessible on mobile devices. Another tip is to use QR codes on your website or other social media pages to lead customers to your Facebook page.
Tip #6 – Engage your customers.
You can engage your followers by liking their comments and responding to all their questions, even their criticisms. Never leave any adverse feedback unanswered, and make sure you respond to these types of messages.
Tip #7 – Utilize your ads.
Use Facebook ads to target users that are already interested in what your page offers or sell. You can use Sponsored Stories and Promoted Posts to increase the viral potential of your posts.
Tip #8 – Don’t forget to fill the details.
It’s important to include information about your business, especially your contact information and the milestones you’ve reached. Make sure to list your company’s URL first, and add URLs to your other sites.