Did you know that your website’s URL can affect your organic ranking in Google SERP? The way you build your URL can actually help your website to rank high on Google.
Here are ways on how you can optimize your URL for SEO as listed by the best digital marketing company in Los Angeles:
- Use readable words for URL.
Websites usually automate the URL when creating a new page. However, some of these URLs are not SEO-friendly. To make sure that it is SEO-friendly, you should use words in the URL that can be read and understand by humans. If humans can’t read them, then neither can the search engines.
- Use hyphens in URLs
Always remember that Google does not read underscores, so avoid using underscores at all costs. Stick with using hyphens.
- Block any bad URLs on your website.
You can actually tell search engines to ignore specific URLs on your website and point them to canonical URLs. You can do this by enabling index or no index for search engine bots.
- Use canonical URLs.
Speaking of canonical URLs, they are used to avoid a duplicate content penalty by telling search engines your preferred domain and preferred web pages.
- Add your target keywords in the URL.
One of the most effective ways of ranking on top of SERPs is to use your target keywords in the URL. Aside from that, search engines are built to read URLs so they can provide relevant results to search users.
- Use 301 redirects.
To avoid 404 URL errors, you can use 301 redirects. It tells search engines like Google about the changes in your URLs so that you don’t lose your ranking.
- Don’t use capital letters in URLs.
URLs happen to be case-sensitive, so avoid using capital letters to avoid confusing the search engines and users.