Have you heard of the saying, a painting speaks a thousand words? Well, that is mostly true. Our brain can process photos faster than text. This is why visual content marketing is growing fast in recent years.
Here are ten things that make visual content an important part of any digital marketing strategy, as summarized by the best digital marketing company in Pasadena:
#1
90% of all information transmitted to the human brain is visual. This is why it is easier for us to remember images than context or sentences. One can say that our brains are literally hardwired for visual information.
#2
According to studies, the brain processes information 60,000 times faster than text. This alone can make you understand why most users find infographics and videos more engaging than blog posts.
#3
40% of people say they respond better to visual information than plain text. So the next time you plan to run some ads, you might want to throw in some videos and banners along with your search ads.
#4
46% of online users say that a website’s design is the first thing they look at to determine a company’s credibility. This is why business owners must hire a professional web developer and designer to create an appealing website.
#5
According to research, posts with infographics are more likely to help grow a website’s traffic for an average of 12% than posts without. So start incorporating infographics in your content creation.
#6
Posts that include video attract three times more inbound links than plain text posts. This shows the power of video marketing and how it can improve your brand presence online.
#7
700 videos, in fact, are being shared to social media platforms like Facebook and Twitter every minute.
#8
And speaking of social media platforms, it is stated in many research and studies that photos on Facebook gather more engagement than texts and links.
#9
Did you know that Pinterest can help you drive more traffic to your website? Pinterest accounted for 3.6% more referral traffic than other social media platforms in recent years.
#10
Most online search users state that they spend more time on web pages that have videos on them. Consumers who watch a product video are more likely to purchase the product.