Anyone can blog but not everyone can become a powerful blogger.
You’ve probably heard your social media agency tell you this: a blog is not just a journal. It is a powerful social media marketing tool which can be a game changer for you and your business.
Today, we are sharing with you four tips from the experts over at Social Media Examiner. Time to call your social media agency and find out how you can go beyond blogging and transform your blog into a powerful online publication.
1. Find out the interests of your audience. When you know what your readers want, it is easier for you and your social media agency to craft shareable posts. How do you find out what your audience wants? It’s really simple. All you have to do is ask. Ask your social media agency to create a simple survey using tools like SurveyMonkey. The results are a gold mine of content.
2. Spin popular topics into several posts. Once you have a database of popular subjects, create several versions of content discussing those subjects. For example, you can start with a beginner’s guide followed by a post on addressing biggest misconceptions. You can also come up with a success stories series. You can even ask your social media agency to create a video. With creativity and resourcefulness, you can get a lot of mileage from just one subject especially if it is a really popular topic.
3. Have multiple contributors writing for your blog. Treat your blog like an online publication. Or like a magazine. Have you ever read a magazine with just one author? The same concept should apply to your blog. Having multiple authors gives your blog fresh voices and new spins on topics. It also gives your blog more prominence because it’s not just about you. Ask your social media agency to help you establish alliances with contributing authors so you don’t have to do all the work.
4. Capture e-mails. At the end of the day, it’s still a business so take care of your repeat visitors. Use the power of e-mail! E-mail sign-up forms are ideal for encouraging people to come back to you. Incorporate multiple calls to action for e-mail sign-up in various places in your blog. A solid e-mail base will also help you and your social media agency create a loyal following.