Humans are visual creatures. We love to consume images and videos since they are more engaging compared to other types of content. And if you’re planning to incorporate visual content into your online marketing strategy, start by getting to know the current visual marketing content trends online.
Here are five visual marketing content trends in 2021, summarized by us at Cybertegic, the digital marketing company in Los Angeles:
#1 – Live Stream Video
Interactive visual content is very engaging, especially in social media stories such as Instagram Reels and Facebook Stories. These interactive visual content include polls, online quiz games, or roulette wheels. Some brands even incorporate a “choose your adventure” style on their interactive visual content. The main goal of this content type is to play and interact with your content and engage them. Marketers can also give prizes and discounts to users who decide to play your visual games.
Aside from those advantages, marketing experts have also confirmed in recent studies that live videos actually get twice more engagement than pre-recorded videos.
#2 – Interactive Visual Content
Interactive visual content is very engaging, especially in social media stories such as Instagram Reels and Facebook Stories. These interactive visual content include polls, online quiz games, or roulette wheels. Some brands even incorporate a “choose your adventure” style on their interactive visual content. The main goal of this content type is to play and interact with your content and engage them. Marketers can also give prizes and discounts to users who decide to play your visual games.
#3 – Bite-Sized Videos
TikTok happens to be the second most installed non-gaming app in Google PlayStore. And why? Because users, especially those in the Gen Z category, prefer bite-sized videos. They are quick to consume but can still be entertaining. Aside from that, most TikTok videos are fun and exciting to watch. They engage the audience and get the point across quickly than other types of visual content.
#4 – Shoppable Visual Content
Before, marketers couldn’t believe that they could get sales from social media pages. But now, that is not the case. In fact, in 2020, 18.3% of Facebook users made their online purchases directly on the social media platform. This is why companies and small businesses are adding shop links to their digital catalogs and visual content because it engages and attracts more users.
#5 – 360° Visual Images
Online users love to see and visit places virtually through 360° visual images. Using these images allow users to have complete control over what they see by simply sliding their finger on their mobile devices or by dragging their mouse. Ecommerce owners can take advantage of this by uploading 360° visual images of their products to give online users a better idea of what they are buying. This can significantly improve your website’s shopping experience.
