This year, 53% of shoppers stated that because of COVID-19, they are highly concerned about shopping in-store during the holidays, and prefer to do the shopping online. In 2020, this number was significantly higher at 70%, but it’s clear this is a lasting concern for many shoppers. With this in mind, it is smart for online entrepreneurs to strategize how to get their website ready this coming holiday season.
Here are three tips on how you can get your eCommerce website ready for the holiday season as recommended by the best digital marketing company in Los Angeles, Cybertegic:
- Highlight your customers’ shopping options.
- Consider the urgency of your delivery speed.
- Make your website mobile-friendly.
#1 Highlight your customers’ shopping options.
According to ThinkWithGoogle.com, their studies found out that a site’s product categories tend to align with different motivations from the user. For example, convenience and immediacy motivate an estimate of 40% of people shopping online for groceries, healthcare, beauty and toiletries, small appliances, and other home improvements. Google stated that searches with words “now near me” have grown by over 100% over a year.
Experience or product trials motivates consumers who are looking for jewelry, handbags, accessories, home furniture, mattresses, and other major appliances. Searches relevant to these product categories with words “furniture shop near me” grew by over 100% over a year.
With these facts, you can consider adjusting your shopping options. For eCommerce stores that offer healthcare or groceries, you might want to consider offering curbside options for your customers’ convenience. While for eCommerce stores that offer product-trial experience, you can consider offering virtual experiences.
#2 Consider the urgency of your delivery speed.
Some marketers say that online stores should offer the fastest delivery time. However, Google’s research found that consumers’ fulfillment needs differ, depending on what causes them to purchase the product. With that said, it is crucial to understand your customers’ delivery needs. Match the urgency of the need to mitigate the pressure of fast delivery times.
For example, over a quarter of online shoppers who purchase products such as major appliances report that they aren’t getting their orders fast enough. Consider asking for feedback as to what your customers think might be the best delivery time.
#3 Make your website mobile-friendly.
Most shoppers use their mobile devices to search for products first. And since the pandemic started, more than a quarter of online shoppers have used their mobile devices to purchase products. For example, an increase of 44% was seen for people purchasing their groceries on their mobile devices. Most of these people prefer using their mobile phones even if they have complete access to their home computers.
Not only that, searches in Google with the phrases “online shopping app download” have grown globally by 300% a year. Optimize your website for mobile experience as a retailer to cater users who prefer to purchase using this channel. You might also want to consider listing your products on large retailer stores with apps like Amazon and eBay.
Source:
