Thanksgiving is happening around the corner. And though the COVID-19 pandemic occurred over a year, it brought a seismic shift in the retail industry. Consumer shopping behavior has changed and catapulted eCommerce forward. In fact, in the fourth quarter of 2020, retail searches grew over three times higher than the previous year, signifying the shift of businesses to digital marketing.
And as a trusted digital marketing company in Los Angeles, we are giving you three expert tips on how to get more customers to your website this coming holiday:
Tips to Get More Customers on Google this Holiday Season
- Provide answers for questions they search online.
- Use Discover Ads to raise brand awareness.
- Find customers that are looking for products like yours.
1 – Provide answers for questions they search online.
Most shoppers don’t always have a specific product in mind when they search in Google. Most of them just have a category that they’re interested in. Take this, for example. Over a year, searches for “best affordable” have grown 60% globally. So let’s say an auntie on a budget who likes to give gifts to her nieces and nephews is more likely to search for “best affordable children’s toys” than search for a specific toy product.
You can use this shopping behavior to your advantage by optimizing your responsive search ads, putting your products in the spotlight with a flexible and personalized ad relevant to the online consumer.
2 – Use Discover Ads to raise brand awareness.
You can drive demand with “window shoppers” on Google. In fact, 91% of Google users say they took some kind of shopping action immediately after discovering new products, services, or brands on Google’s feed. You can engage with these online users who love exploring Google’s content by using Discover Ads.
Discovery ads can help your business reach up to three billion people on feeds across Google and YouTube with a single campaign. Discovery Ads are very effective. According to Google, Search advertisers who have used Discovery ads see a 12% growth in their conversion on average.
3 – Find customers that are looking for products like yours.
To reach new customers for your marketing campaigns, make sure that you choose the right audience for your ad campaigns. You can use affinity audiences to create awareness from potential new customers. Doing so will help you reach people based on their interests, habits, and passions.
You can also use In-market audiences to build consideration from online users with demonstrated intent. This will help show your ads to people who are searching for products or services like you.
Lastly, you should also consider checking Customer Match and Similar audiences to drive action from existing and new customers. Customer Match allows you to upload first-party data to engage existing customers across the web. Similar audiences can help you find new customers with similar interests to people in your list of existing customers.
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