Google recently updated its video structured data, giving digital marketers and content creators much more control over where their videos show up in search results.
Now, with the “ineligibleRegion” property, you can prevent selected regions from viewing your video. This goes along with the already existing “regionsAllowed” property, which says where your videos can be played.
What Is the “IneligibleRegion” Property?
With the “ineligibleRegion” property, you can limit which countries or regions your video content is available. You can block certain places from viewing your videos using ISO 3166-1 codes (the two or three-letter country codes).
You can do this either with a JSON-LD array or multiple meta tags in Microdata format so you can easily control where your video is available geographically.
Why This Matters for SEO
This update is for marketers wanting more exact control over video exposure. Whether it’s because of licensing limitations you need to follow some local law, or you have to target your content strategy to certain markets, the “ineligibleRegion” property can help you narrow your range.
From a search engine optimization standpoint, this guarantees that your videos appear in the geographical areas that are most relevant to your business, thereby increasing directed exposure.
You see, if you don’t set the “ineligibleRegion” or “regionsAllowed” properties then Google will make the assumption that your video is free for the world to see. Therefore, you better have your structured data set up right if you want to choose exactly where your content appears.
Best Practices for Using “IneligibleRegion”
- Use the correct ISO 3166-1 country codes for accuracy.
- Keep your structured data current to correspond to your regional limitations.
- Test your setup with Google’s Rich Results Test and make sure everything is working.
- Follow local content regulations and licensing rights, or you’ll have some compliance problems.
Now with this feature, you can adjust your video content to control exposure and optimize SEO in targeted locations.
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Source: Search Engine Journal
