LinkedIn is rolling out new tools to help users discover video content and give creators better insights.
According to Lakshman Somasundaram, LinkedIn’s Director of Product, video watch time has jumped 36% in the past year. This increase is due to more people posting videos, with video content growing twice as fast as other types of posts.
With today’s updates, LinkedIn is making it even easier for users to engage with videos.
New Video Discovery Features
LinkedIn is expanding its video discovery tools, bringing mobile-exclusive features to desktop users. These include:
- Full-screen vertical video playback is now available on web browsers.
- Algorithm-driven “Videos For You” recommendations in feeds.
- Search-integrated video carousels that show topic-related content.
These updates respond to the growing demand for professional video content.
As more users consume videos for professional growth, LinkedIn aims to improve accessibility and content discoverability. With personalized video recommendations, users can now find relevant content more efficiently, allowing them to stay informed.
Better Analytics & Engagement Tools for Creators
LinkedIn is also adding new features to help creators track performance and build their audience. These updates include:
- Profile previews inside video players, showing creator bios and content libraries.
- A redesigned follow button to encourage audience growth.
- Average watch time metrics to help creators analyze engagement.
Somasundaram mentioned that LinkedIn is prioritizing videos to help users share knowledge and grow their professional networks.
More Learning Opportunities
LinkedIn Learning is introducing free short-form courses on video production. These cover essential topics like video editing and using LinkedIn Live effectively.
More updates are expected later this year as LinkedIn continues to enhance its video experience.
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