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If you have been living under the rock and have failed to notice, social networking sites such as Facebook and Twitter can be a goldmine for promoting your business. Studies have shown that there are more people going online than those who are watching television or reading the newspaper. Now, people are not just going social, they are also going mobile.
This is where the iPhone comes in. Perhaps the most popular touch screen mobile device today, the iPhone is normally seen as the “cool” smart phone rather than the handy business phone for the mobile entrepreneur. However, Social Media Examiner’s Tom Martin shares how the iPhone can become a handy social media tool for creating, not just blogs, but video logs or v-logs!
If you have a social media agency working with you, this is a new project that you can ask them to help you with: tap the full potential of the iPhone! Imagine doing social media marketing at the touch of your fingertips, literally!
According to Martin, using the iPhone app called iMovie, you can record, edit and even add special effects to your video clip and post it online. He also recommends the Flare app, which allows users to zoom during video recording. Portable microphones such as the Brando Mini Mic or the KV Connection iPhone Microphone Adapter can be utilized to get quality sound even in the noisy workplace or in an outdoor location with distracting ambient noise.
When it comes to photos, external iPhone lenses are now available in the market. You can create SLR quality photos with the fish-eye, telephoto, macro and wide-angle lenses. Photo editing is also a breeze with a software called Photogene which allows you to retouch your photos as soon as you take them.
With enough creativity and resourcefulness, the iPhone can truly become your portable multimedia production device! If you’re not on the iPhone or you’re not planning to get one, then have your social media agency explore this fertile mobile ground especially with the new iPhone 4s.
Do you have your own iPhone tricks? Share it with us!