Elliance Gives Tips on How to Optimize Blog Posts and Press Releases

Aside from being a great way to drive low cost leads and e-commerce revenue, PPC is also a great way to get ahead of the competition by increasing closing rates, reducing sales cycle times and maximizing up-sell and cross-sell opportunities. Courtesy of PPC Hero, here are four tips on how to use effective PPC management…

If you run a search on a topic followed by the word ‘Twitter’ or ‘tweet,’ search engines such as Google are beginning to incorporate results from one of the largest social networking sites, Twitter. With 65 millions tweets per day, it’s essential to take advantage of Twitter in your arsenal of internet marketing strategies. Here…

Pay per click management is not a walk in the park. Even expert internet marketers will tell you this because they too, spent countless nights reading, researching and studying how to make a pay per click campaign successful. But when you’re handling an online business, there’s a limit to how much you can invest on…

Thanks to AdWords, traffic control in PPC management is not a linear process. An advertiser with limited PPC budget will most likely focus on exact and phrase matches but an advertiser with lots of it will not hesitate to run broad, phrase and exact matches to generate more traffic. But what about those whose budgets…

Here’s another Twitter update to add to your internet marketing expert’s list. According to the Marketing Pilgrim, the sneaky (but nonetheless effective) Promoted Tweets will soon be “available” on the iPhone and on Android Twitter streams. This is to “ensure that people see important Tweets from the brands they care about.” Hmmm. Sure Twitter, whatever…