One of the goals of the best SEO company is to drive more traffic to the client’s website. Of course, the traffic that go to the website should convert into sales, otherwise, there’s no use driving searchers to a website that won’t make money from its online business. Conversion rates for ecommerce websites range in the 2-3% share. It was predicted by ZenithOptimedia, an advertising and marketing firm, that for this year alone, as much as $56.8 billion will be spent to generate traffic but only a percentage of those, in the 2-3% range, will convert into sales.
Bryan Eisenberg, who was a speaker during the Search Engine Strategies in Chicago, shared a few search engine optimization tools that the best SEO company can use to track and improve conversion. Here are some of them:

  1. With ecommerce, not all conversions are done online. According to Ifbyphone, an automation platform, 43% of search-related conversions happen via phone. Unfortunately, telephone conversions are not tracked as meticulously as shopping cart conversions. The best SEO company may not also be aware of the keywords that encouraged these telephone conversions so analyzing the converting keywords is one of the things that the best SEO company should do. Ifbyphone and Mongoose Metrics are among the tools the best SEO company should use to track phone conversions.
  2. Load times also impact the rankings of websites, because users who find an ecommerce website too slow will rank lower as compared to those that offer fast loading times. Site speed solutions provider Strangeloop says that a second of delay can decrease conversions up to 7%. Adding more servers and infrastructure can greatly increase the website’s speed but there are tools that can help reduce image sizes to load time, examples of which are Smush.it and JPEGmini which are primarily graphic compression tools.

This is just the first part of our two-part series on the different tools that you can use to increase conversion. Ultimately, search engine optimization specialists should maximize these tools to make sure that its client performs to its potential.
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