The best SEO company understands how useful link building techniques are to any search engine optimization campaign. A search engine optimization company practices link building to increase a website’s ranking in search engine results by finding high quality sites that can link bank to the website and increase its weight, relevance, value, and credibility.
One resource for starting link building strategies is by using lists. SEO consultant Paddy Moogan of SEOMoz encourages the use of lists because someone else has done the hard work for you. Of course, since the lists are created by someone other than you, it is always wise to double check the list first before doing any link building work. Moogan states that with due diligence, using lists will yield higher quality sites than pulling them from SERPs.
The first thing to do is to actually find lists. Lists can be those curated by others, top X lists found on other websites, public Twitter lists, and good quality directories. Of course there are more, but these lists are a good start. Once you have found the lists you are looking for, it is time to pull link targets from a page without building your own SEO tool. There are Firefox plug-ins that can actually help you with this step. The Multi-links plug-in can easily pull the URLs of the link targets and place them into a spreadsheet. For Chrome users, a similar plug-in exists – Scrape, which allows users to grab page elements such as links without the hassle of the more complicated things such as Xpath.
Now that you have your lists and URLs, the final step is to filter, sort, and prioritize. Spreadsheets such as Excel and Google Docs are great tools to help you begin this process. There are also tools that can help you make this step easier, grabbing metrics that could help you sort out the potential link targets you have just pulled.
Finally, Moogan poses two questions that should help you get started with your link building strategy for your search engine optimization campaign:
What reason can I give these people to link to me?
Why should these people give a sh*t about my site?
This should ultimately help you decide what links to use with the targets you have just pulled.