SEO vs PPC [INFOGRAPHIC]

Thanks to AdWords, traffic control in PPC management is not a linear process. An advertiser with limited PPC budget will most likely focus on exact and phrase matches but an advertiser with lots of it will not hesitate to run broad, phrase and exact matches to generate more traffic. But what about those whose budgets…

This concludes last week’s posts on how clients can have better working relationships with their SEO providers in terms of goals and marketing challenges. Earlier, we mentioned that being on the same page with your SEO provider can help define business models, goals, and KPIs that will ultimately ensure that your SEO campaign is a…

One of the reasons why businesses go online is to attract customers from all around the world. Most of us think that the farther your reach, the better profit you’ll make. Well, there is certainly some truth in the last statement, although online businesses often forget that they are within reach of a sleeping dragon—the…

At this point, we are pretty certain we do not have to tell you why you need photos for your social media campaigns. Any Internet marketing expert will tell you that the photos can spell a lot of difference in the way you communicate your message. We know, we know. This seems really obvious but…

The best Internet marketing company would know how to craft perfect PPC ads. You would have an idea of how they would look and sound by following these tips: • Quick messages do the trick. Messages that are quick and memorable would interest the surfers. People would quickly click what catches their eye so it…

In a few weeks, you could be making a year’s worth of sales in just one day. But only if you make the right moves now. Of course, I am talking about the coming Black Friday, Cyber Monday, Green Monday and even Free Shipping Day. According to the comScore data below, retail spending has grown…