Any reputable Internet marketing serviceprovider will tell you that not all social media channels are good for you. You should always research and test out which platform (or platforms) are ideal for the kind of business, brand, product, service and market that you have.
In this post, we are going to check if Pinterest is a match for your business. Should you jump in on the bandwagon? Is there a chunk of the Pinterest market pie that you can take advantage of? The folks at Social Media Examinerwill help us find out.
Make sure your Internet marketing services team reads this!
1. Find out what your crowd is saying. And where else should you find the answer but in the all-knowing recesses of Google Analytics? Check out the traffic referral section. Is there significant traffic coming from Pinterest? If so, then heed the crowd. In social media, the maxim “the customer is always right” holds true. This should be a solid basis for you and your Internet marketing service provider to invest time, effort and resources on Pinterest.
2. Check out your stock of visuals. If you do decide to try Pinterest, then what will you post? Think hard and think very creatively about this. If your brand or business is not heavy on visuals, think of other visual alternatives. An infographic? A human interest shot? As in any other social media content and other Internet marketing services, it is always about quality over quantity. When you do have the Pinterest-friendly content, make sure people can access it. The first step is to add the “Pin It” button.
3. Make sure you can keep it up. It’s great to make a good first impression on Pinterest but can you and your Internet marketing service team keep it up? Plan how you intend to produce a steady stream of top quality content. This is akin to editorial planning for a blog. Be creative about how you produce photos. Be artistic. Pinterest is not just about posting product shots.
4 4. Be passionate about it. At the end of the day, with or without the numbers to back it up, if you really want to get into Pinterest, then go for it. Of course, passion must be guided by the hard facts but as you get on with it, passion will fuel the success of your Pinterest campaign. And more importantly, it will also reflect on the photos you produce and upload.
