According to research, marketers set aside 51% of their budget for mobile ads and marketing. Statista reported that as of July 2022, the number of smartphone users worldwide is 6.648 billion, which makes 83.72% of the entire global population. The United States also has the largest number of mobile users, with over 294.15 million. It is no wonder why businesses are starting to lean into mobile marketing to reach more audiences and grow their revenue.
However, similar to other marketing strategies, you need to keep up with the latest trends in mobile marketing. This is the only way that your ads and brand will generate leads and revenue in your mobile marketing strategy. Here are the latest mobile marketing trends in 2022:
1 – Video Content
Video content is steadily growing on social media platforms. In 2021, 69% of mobile traffic came from video ads, and it is expected that by 2027, this number will reach 79%. Investing in video ads brings a large opportunity for businesses that want to grow their sales through mobile advertising.
2 – Multi-purpose QR Code
QR codes allow you to lead online users to exactly where you want them. They can now be used as your call to action. By simply scanning these QR codes, you can lead them to your website, product page, or video ad.
3 – Mobile Commerce
Mobile commerce can easily be incorporated into your social media channels. M-commerce allows your followers and audience to easily check the products on your social media page, giving a lot of potential to bring more customers to your brand.
4 – Digital Apps
Businesses can now continue interacting with their customers through the use of apps. In fact, 33% of digital brands plan to open up their offline app store in 2022. You can use apps to create seamless in-store services and promote your products.
5 – Gaming
Games can entertain audiences and attract them to check your brand. You can create short and quick mobile games as ads to engage with your target audience.
6 – Privacy and Security
Before starting your mobile marketing, remember that most people today value data protection. About 40% of the consumers don’t trust companies to use their data ethically. So make sure to provide security and data privacy to your mobile website or mobile app.
***
If you need help with your mobile marketing, Cybertegic can help you. We are a trusted digital marketing company in Los Angeles that offers several digital marketing services to help businesses grow their brand online.
