According to recent studies, 93% of customers read online reviews before buying a product. In fact, Google considers product reviews a valuable resource for users when searching for which product to buy online. Google has released a new update on search results for product review pages regarding this, which will list down the pros and cons of the featured product in search snippets.
Google shared that their research has shown the pros and cons that are popular with online shoppers when making their purchasing decisions. Because of their importance, Google can now highlight the pros and cons of the new product review snippet in their search results.
Pros and Cons Structured Data
Website owners can tell Google the pros and cons of their featured product by adding “pros and cons structured data” on their product review pages. This new structured data is designed to help search users see a summary of the pros and cons of a product review. While Google bots can try to automatically understand the pros and cons of an editorial product review, website owners can explicitly provide this information by adding “positiveNotes and/or negativeNotes” to your product review.
The pros and cons can be displayed in English, French, Dutch, German, Japanese, Polish, Italian, Portuguese, Polish, Turkish, and Spanish in all countries where Google Search is available.
When adding the “pros and cons structured data” to your web pages, website owners can use the Rich Results Test to make sure it is valid for Google search. This tool will extend to check for the pros and cons structured data on a web page to all the other structured data types.
What Will Happen If You Don’t Add Structured Data?
If website owners do not provide structured data, Google bots will try to automatically identify the pros and cons that are listed on the product page.
Keep in mind, though, that Google will prioritize supplied structured data provided by website owners by automatically extracting data.
To learn how to add this new structured data to your product page, follow this link.
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Cybertegic is a local marketing agency in Pasadena that offers search engine optimization services. This includes adding structured data to web pages to help Google crawl your website and show its information to its search snippets.
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