Google has launched an AI-powered feature in Search that contacts local businesses to collect service details on your behalf.
This new option allows users to get information like pricing and appointment availability without calling the businesses themselves.
How the AI Calling Feature Works
When users search for services like “dry cleaners near me,” they might see an option to “Have AI check pricing.”
After clicking it, a guided form asks for service details like pet breed or laundry load size, depending on the query.
Once the user submits the form, Google’s AI begins calling relevant local businesses that match the search and provided details.
It gathers data such as:
- Prices and service packages
- Appointment availability
- Service limitations or exclusions
The AI presents a summary of the responses back to the user within the search results.
How Businesses Get Contacted
Google’s AI doesn’t randomly call any business. It selects ones that appear in top local search results and match the user’s request.
Only businesses that meet the criteria will get these automated calls.
Businesses are notified before Google contacts them and can opt out of the service through their Business Profile settings.
What Users See
The entire process is clear and user-controlled. Before the AI places any calls, users must confirm that Google can reach out on their behalf.
The results show up as a list, with prices and availability displayed based on the AI’s findings.
This makes it easier for users to compare offers and make faster decisions.
Why This Matters for Local SEO
Because AI selects businesses using local rankings, maintaining good local SEO becomes even more essential.
Only optimized listings that appear in top results will be contacted and shown to users.
This could also affect how businesses manage customer service, as they may receive more scripted inquiries from Google’s AI.
If your business relies on inbound calls, it might be time to train staff or update your phone systems.
Final Thoughts
Google’s AI calling tool automates the quote process and adds a new layer to local search. For companies wanting to capture more leads through search, now is the time to strengthen your local visibility.
At Cybertegic, a digital marketing agency in Los Angeles, we help local businesses stay visible where it matters, especially when AI tools are doing the searching.
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