With the right set of tools and services, internet marketers can make SEO and social media marketing easier. These tools are important because they can help save time and increase one’s search engine ranking. Below is a list of the most useful tools B2B marketers can include in their SEO and social media marketing strategies.

Salesforce.com

With the Service Cloud 2 platform introduced by Salesforce.com, a number of different solutions have emerged that help integrate social media using the Salesforce ecosystem. For example, Salesforce for Twitter monitors and pulls in Twitter feeds and accounts within the Salesforce.com CRM, which makes leads based on a tweet easy to monitor and follow up on. Since these tools can translate B2C to B2B, they can integrate well with the existing platforms that a B2B business may already have.

Hootsuite

This service is perfect for managing multiple accounts with multiple social networking sites, including LinkedIn and Facebook. Additionally, Hootsuite is now supporting WordPress blogs which makes SEO and social media marketing easier by letting users schedule posts and messages to multiple networks.

SocialTALK

From Syncapse, this social media workflow tool is designed to help companies control presence and monitor feedback. This service aims to help businesses manage multiple social media accounts with one dashboard. Offering users the ability to schedule Facebook posts and control multiple user-access levels, SocialTalk is one of the most effective services for SEO and social media practitioners.

Radian6

Radian6 is the perfect tool for the leading generation of B2B marketers. This service allows companies to monitor Twitter accounts and online communities. This service is useful and effective because you can see what people are saying about your company along with solutions and suggestions that can help increase your company’s business. Radian6 scans blogs, comments, and Facebook pages for real-time updates that you can follow-up on. Finally, this particular service works well with Salesforce.com which means you can create leads and contacts from the Radian6 dashboard.

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