For national companies that rely heavily on local presence, managing a social media marketing campaign can be a nightmare. In the age of the internet and social media, advertisement has taken the local route. Web ads are strategically placed for a relevant audience to produce maximum customer conversion. If a company has taken steps to tailor its efforts towards local customers, each branch will have its own say in how it approaches customer outreach, making it difficult for corporate to keep track of. What each individual branch tweets, posts, or says, can have an effect on a company’s image. This requires companies to monitor each and everyone of them.
To help large companies circumvent these micro management obstacles, a start-up company called Hearsay has developed a social media management tool that gives corporate and local branches a tool they can use to work together on social media campaigns. Local branches and local representatives may manage their own Facebook, Twitter, and LinkedIn accounts, as well as monitor their progress.
The most useful part of Hearsay Social for corporate managers is the ability to monitor the actions and progress of each branch. Corporate managers will have access to nation wide states for each branch, enabling them to keep track of what’s working where and what’s not. Corporate management can flag keywords, manage work progress, and set approval settings to ensure that each branch is compliant with the company’s standards. This is also useful in the instance that an unhappy or recently let go employee doesn’t decides to anonymously wreak vengeance on a company without management knowing. It also prevents any PR nightmare that may occur through social networks, which can sometimes cost a company millions.
Hearsay social puts local branches and local representatives under a tight leash, but helps corporate establish more a cohesive social media presence. Hearsay is currently being utilized by national companies, such as State Farm Insurance, 24 Fitness, and Farmer’s Insurance Group.
Written By: Daniel T.
