They say, “a picture is worth a thousand words.” This may also be the reason why pictures and videos are likely to attract people than written words. In the first place, the human brain is designed to process images 60,000 times faster than it does to the text. It’s no wonder that Instagram became one of the fast-growing social media channels there is.
Aside from that, Instagram also became an effective marketing channel for businesses. If you’re curious as to why you should consider creating an Instagram account for your brand marketing, we as one of the best internet marketing consultant, have summed up reasons why Instagram is important in Digital Marketing.
TRENDY
Instagram has a large user base with more than 600 million monthly active users and 400 million daily active users. In fact, it has already surpassed Twitter in the number of its monthly active users, which makes it a hot topic among marketing specialists. Instagram also happens to be the fastest growing social media network.
VISUAL MARKETING
Visual marketing is taking over the marketing world, and Instagram happens to be the perfect medium to start your visual marketing. You can use Instagram to post infographics, short videos, and images of your products to let people know about your industry. And as visual marketing becomes a more critical concept, Instagram is the best way to increase your online presence.
BRAND AWARENESS
Instagram can increase your brand awareness. In fact, 50% of most major brands have an Instagram accounts, and marketing analysts suggest that the statistic will increase to 71% by 2018. Some of the major brands that are active on Instagram include Nike, Adidas, Louis Vuitton, Starbucks, and Go Pro.
DRIVES TRAFFIC
The ultimate goal of using Instagram is for your business to increase its social media presence and grow your traffic. The only thing you have to do is post visually attracting photos with your product or service, use the right hashtags and encourage your customers to check out your products on your e-commerce site. This will not only increase your website traffic but potentially increase your sales as well.
ENGAGE PEOPLE
Compared to other social media networks, Instagram is the best channel to engage people. Its engagement is ten times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.
CONNECT WITH INFLUENCERS
Instagram is also the best place to find influencers. These are Instagram users who have already established credibility and audience. Marketers contact them to advertise their products or services, knowing that these influencers can persuade their followers to check them out. They can also help in engaging people to follow you on Instagram.