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In an Internet Retailer report by Zak Stambor, it is revealed that leading e-commerce platform provider, Magento, has struck a deal with social commerce services provider Zibaba to allow tens of thousands of e-commerce merchants to replicate their sites on leading social networking site, Facebook. This move will significantly change the social commerce scene as…

The Black Friday shopping craze has ended, but e-commerce merchants are still on “red alert” as the Holiday shopping season is about to take off. While this is expected to increase the volume of your sales, it is also expected to increase the amount of WISMO calls. WISMO stands for Where Is My Order. This,…

Have you been contemplating which social network to begin advertising on? If your unsure whether Facebook, Twitter, or LinkedIn is right for your company, the information below may be helpful. It is important to note that these three different social media platforms have differing demographic profiles and one may fit your business better than another….

In the world of PPC management, improved click-through rates (CTR) lead to increased traffic and then eventually to improved quality scores and a higher ad rank.   The question that begs to be asked now is: how do we achieve this?   The folks at PPC Hero gave us these helpful PPC management tips.  …

There is a common phrase, “If you can’t measure it, you can’t manage it.” This phrase has a lot of truth to it and is important for all areas of business, especially Social Media. That is why if Facebook is an important part of your business, you should take advantage of its newly updated updates…

Once upon a time, online marketing consisted of letting people know that your product or business existed. This could easily be done by sending emails, messages and creating ads. Unfortunately for the then-market condition, Google’s changed its perception and so have the target audiences. Today, if you send an email randomly telling a person about…