Your search engine optimization (SEO) efforts have earned you top results for your product or service, but how do you actually own the top results for your brand or company? Below are some of the basics on Reputation Management:
Your Social Media Profiles are Extremely Important. Some top ranking social media profiles are company Facebook, LinkedIn, Twitter, Flickr, Digg, StumbleUpon, FriendFeed, YouTube, etc. profiles and pages. Having a profile on top ranking sites gives you the opportunity to rank on the first page.
Several things can be done to optimize your presence in such social media profiles. For starters, the keywords that you are focused on (like the name of your company or brand) should be set as the profile name and user ID. Filling out the bio or “about us” section can be helpful. However, make sure that your profile content is unique so it will not be considered a duplicate. Finally, get some links to your profiles as it could help in the ranking of your company’s name. You may opt to link your website to your profile, inviting visitors to “join” or “follow” you on certain social networking sites.Press Release + Search Engine Optimization (SEO). One aspect of reputation management is writing press releases. When doing so, add a few of search engine optimization (SEO) tactics by placing targeted keywords in the title and the header. Most importantly, mention the company name within the body of the press release. Invest in good distribution partners such as MarketWire, BusinessWire, PRNewswire, and the like. Utilize free but quality distribution sites as well, such as FreePressRelease and PRlog.
Never Undervalue the Power of Linking. Search for positive mentions of the company and develop a linking strategy. This search engine optimization (SEO) tactic may push your company or brand to the top of search results.
Develop Subdomains. When doing a search for “CompanyName”, search engines deliver a variety of results. Your company’s website will most likely only appear once in search results. However, other official “CompanyName” websites can still rank, but they must give an illusion that they are a separate website. This is where subdomains come in. Even if there is a direct relationship between the “CompanyName” website and the subdomain, search engines will still rank this in top 10 as it is seen as an independent site. Include targeted keywords in the title tag. The values and links already established with the root domain will be reflectrf in the subdomain, and in a short time, earn the top positions in searches of the name of your company. Remember, however, that subdomains must only be used if there is enough content to support a website.
Build and Optimize Your Company’s Other Official Websites. If your company is involved in charity work, it is a good idea to build a website which refers to all charitable acts the company is doing. Do some basic search engine optimization (SEO) tactics by including your company’s name in the title tag and the content. Placing the company name in its official website (www.CompanyNameNews.com or blog.Cybertegic.com) certainly does not hurt search engine indexing.
These are only but a few methods you can use in gaining ownership of your company or brand in top search engine results. But, by following the above mentioned strategies, you are assured that you are doing everything to protect your most valued asset – Your company, Your brand, and You.