One of the more notable tools in regards to social media marketing (SMM) is the well known social network, Facebook. What started off as an unassuming website to connect with friends, Facebook is now used by major national companies such as Carl’s Jr. and Del Taco, whose Fan page grows every minute.
One of the main benefits for setting up a Facebook account is the ability to establish and maintain relationships with consumers. Some great examples include my previous post about Atari’s promotion for their upcoming game using Facebook and Twitter, and Del Taco’s radio advertisement for their “Super Special Show.” By interacting and developing relationships with consumers, these companies hope that these current consumers and fans will in turn promote to other peers or customers. Thus, increasing more traffic to your Facebook page.
But don’t forget about that your Facebook page should only be used as an extension of your company website. The page is merely used to draw users to visit your website.
Your Facebook fan page should incorporate much of the content already on your website, which offers visitors the opportunity to learn about your brand and direct them towards your sales or business presence. Coupled with general information (such as background information and your vision/mission statement), photos, videos, links and tabs can all be used to boost interaction and educate the visitor about your brand. Hopefully, these engaged fans will create a domino, or viral, effect and bring new potential customers.
Written by Chris C.