Search engine giant Google has recently announced that they have started to personalize search results for everyone, regardless if they are signed into a Google account or not. Let’s say someone was searching to purchase a book using Google and found a listing from Amazon. Over a period of time, as the person continues to search for and click on Amazon links, Google will learn that you prefer Amazon over other online retailers such as Borders or Barnes & Noble, and thus tend to show more search results from Amazon.

Of course, people involved in search engine optimization (SEO) have no need to be afraid of this change. Google still wants the user to have full search access to the world, but just have some more personalized results once enough data has been recorded when the user is searching from something in particular or local. ‘Go Google it’ is the popular phrase if someone doesn’t know something or wantsmore information. This modern day is the information era and people will have several searches and click on a variety of sites to find the best information to help fulfill their need for information.

With this new update, people are going to have personalized search results regardless if they are signed in or not, which means that there are different features for both. Below is a table that lists the features for both users that are signed in and those who are not.


In previous posts about Google adding additional features to help users, this update is trying to help users improve their search results by customizing their searches from their location and previously recorded search results.
As you can see from the last feature, users both signed in and out are able to disable the personalized search results. The history feature is similar to the already-available option in browsers such as Internet Explorer and FireFox. If you are signed in, you will already be able to see the option to choose ‘Web History’ in the top right hand corner.

As I mentioned, SEOs don’t need to worry because Google does want to keep diversity in search results. Although they are trying to provide users with a more personalized search experience, they are not limiting the vast and endless world the internet has to offer.

Written by Chris C.

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