There is no question about it, we are living in the digital age. I’m sure you don’t know anyone without a mobile anymore. Take your pick between PSPs, smart phones, tablets, notebooks and desktop computers. Everybody is somehow connected to the Internet.
Aside from communication, software for these gadgets has been sprouting like gremlins doused with water. It is estimated that iTunes has about 500,000 apps available, followed by the Android store with 300,000 and Windows Marketplace at 40,000. There are apps for the weather, the stock market, yoga classes and making your very own movie. You can get blow by blow updates from a CNN reporter in Beirut, and he can even show you what he’s eating for dinner!
Naturally, all businesses want to dig into this goldmine. As a business owner, I’m sure you’ve thought of contacting an Internet marketing expert about how you can possibly profit from an app. According to a study done by the Millennial Media Mobile Mix, music and entertainment have become the number one category for apps. Games used to be number one in 2010 but dropped to second place this year. At number three for two consecutive years is communications.
An Internet business consultant can point you to a local app developer and help you find your niche in the digital age. For example, if you are small organic farmer looking to expand your business, you can develop a free recipe app for healthier cooking. The app may be free, but you can also use it to link to your own website to encourage users to purchase ingredients from you.
One of the things that an Internet business consultant might tell you is this: the number of people purchasing gadgets will only rise in the future. App sales are estimated to grow by 50% in 2012. That means there is a lot of room to fill in the ever-growing world of apps and a lot of opportunities for you and your Internet business consultant to explore.