Choosing a specific keyword can either build or destroy your e-commerce SEO marketing. The best internet marketing consultants know that for your website to rank and compete with others, you need to find the keyword that caters to your business and is used by people in search engines.
With this in mind, here is a list of best keyword research tools used by experts in finding the right keywords suitable for their websites. Go and check them out:
Google Keyword Planner
Google is never short of tools to help you with finding the right keyword, and their Keyword Planner is the perfect tool to start. It lets you input one or multiple keywords as well as your website address, and then conjures up with a list of related keywords. Simple metrics to gauge its competition in the search engine is also generated. The tool also shows how many searches the keywords get both on global and local search levels. This free tool can also help you choose competitive bids and budgets to use with your Adwords campaigns.
Another free tool to boot, Google Trends is a popular choice among keyword researchers and content writers. It lets you enter multiple keywords to give you statistics on how popular the keyword is and where its traffic is coming from. The best part about this tool is it doesn’t just give you static keyword volume numbers just like most of the keyword tools. Google Trends generates colorful and interactive graphics that you can customize, download, and even embed on your website.
Moz’s Keyword Difficulty Tool
The Moz’s Keyword Difficulty Tool is one of the most popular and most useful tools you can find online. It is the perfect resource to analyze the competitiveness of your keyword and find potential secondary keywords that can quickly make it to the first page. You can also use this tool to see who else is ranking for your targeted keywords, along with some information about the site’s page authority and the number of root domains that links to their page.
SEMRush is a competitive research tool that helps users keep track on their competitors’ keywords. The tool lets you compare domains against one another and evaluate their competitive landscape, including the common keywords and positions they have in Google’s search results. Its colorful visual charts let you understand trends and analyze results quickly. It has three paid version including Pro for $69.95 per month, Guru for $149.95 per month, and Business for $549.95 per month.
Keyword Tool.io is another free tool you can try especially if you are looking for a list of long-tail keywords to use. This tool uses Google Autocomplete to create a list of relevant long-tail keywords suggestion which is based on a few different factors. This will help you understand what users are searching for that is related to your keyword or topic. Thus, it also a helpful tool that bloggers can use to brainstorm blog post titles and topics. Users can also upgrade the free version of this tool to a premium one called Pro, which lets users export keywords and use them for content creation, SEO, and other marketing activities.