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Before, there was radio. Next, there came the boon of television. Today, social media is the showrunner, in terms of market campaign. In fact, many companies and business owners resort to showcase their brand by channeling it via the information superhighway, particularly through social networking sites such as Facebook, Twitter, YouTube, and the likes. With…
Nowadays, companies rely on blogging in order for them to optimize their business online through SEO, and help drive a substantial number of traffic to their website. This way, business owners can basically entertain potential market while they disseminate essential information about what they offer. Granted that you’ve acquired a decent number of visits for…
Great, engaging content is the soul of any social media strategy. Think about it. A flashy, edgy design on a Facebook page defeats its own purpose if its content is dull and boring. Same goes for Twitter. And don’t neglect the benefits of having engaging social media content. When fans ‘like‘ or ‘follow‘ you, it’s announced to their…
Web hosting services host servers which clients can purchase or lease to use for their businesses. These are perfect for ecommerce practitioners. Most ecommerce web hosting companies also offer Internet connectivity, web pages, and small-scale file hosting. Clients can upload files via File Transfer Protocol (FTP) or Web interface. With web hosting, ecommerce-based companies can set up…
Do you have a pay-per-click (PPC) campaign for your online business? If you do, then you should know that there is more to PPC management than just measuring your “return on ad spend” or ROAS. To maximize revenue and profitability, you need to be familiar with other metrics that will guarantee the success of your…
We have all heard the hype about social media and its role in a successful ecommerce venture. While this is all good and true, ecommerce merchants should always be wary of how to properly handle social media. Otherwise, it becomes more of a bane than a boon to your business. Ecommerce marketing expert, Practical Ecommerce…
Just because you are managing an online business, doesn’t mean that you don’t have to worry about inventory. Inventory may not be as enjoyable as planning your marketing and advertising strategies, but it is a necessary step in ensuring that you are making profit. Practical Ecommerce’s Shirley Tan shares some helpful insights on effective inventory…
What is social proof? Linda Bustos of Get Elastic defines it as the “communication that your business or products are liked by real people”—not some scripted marketing spiel you orchestrated as a businessman. In this day and age where doing business online is increasingly becoming more about social media marketing, it is vital to let…
Doing e-commerce is hard enough without physically seeing your customers. Additionally, from a customer’s point-of-view, not only are online transactions risky, but they are also unable to feel or touch the products they are interested in purchasing. So with these problems alone, e-commerce owners should make sure that their consumers have a pleasant shopping experience…
One of the key advantages of e-commerce is being able to do business internationally minus the actual cost and hassle of being there physically. On the other hand, e-commerce merchants are faced with an often overlooked yet extremely vital task: making sure that their international checkout forms are usable and effective. After all, giving your…
