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Just when you think that search engine giant Google has gone easy in its efforts to further sharpen its service, think again. So, what does that actually mean? How will we be affected by this new (although largely expected) development? Here’s a breakdown of what Google Panda is. What is Panda 4.0? Let’s start by…
Search engine optimization (SEO) is a marketing strategy that helps drive sales to your business. When using SEO, key performance indicators (KPIs) should be put in place to measure the effectiveness of your campaign, allowing you to directly relate it to the success of your business. In SEO, volume metrics give you an idea of…
Although Twitter may be seen as a bunch of noise and useless tweets, Twitter can be utilized to be a powerful business tool. More than 32 million registered users, ranging from celebrities, government officials, and companies like Dell and Zappos, have seen Twitter’s true potential as a successful social media marketing tool. In fact, most…
Although Corporate Social Responsibility (CSR) has been around, ‘going green’ has become quite the sensation with the world today. Two big corporations to look at when dealing with CSR Social Media are Timberland and Intel. Recently, both companies attended a webinar and were more than kind enough to share on how they are integrating social…
It goes without saying that blogs are an almost indispensable social media marketing tool for large businesses. They allow companies to streamline and centralize information they want to share with consumers, while also giving them a direct line of communication with them. Blogging puts a face behind what might otherwise be a large, emotionless corporate…
Since Google and Yelp displays local business related to a user’s search query, local search engine optimization (SEO) has become important for brick and mortar businesses that primarily cater to its area. It is important that businesses try to position themselves and make it easy for people to locate on the search engine results page…
Retweeting, or “RT,” is one of the most commonly used commands in Twitter. Basically, to retweet is to share someone else’s post with one’s own Twitter community or network. Having a post retweeted is recognized as a huge complement as it increases your reputation, and boosts search engine optimization (SEO). For social media marketing experts…
Even the best Internet marketing company will tell you that the ultimate goal of SEO is, as a popular adage goes, “not done ’til it’s page one.” You’ve found your niche, and, you’ve created a website to serve to your niche market. You’ve optimized your pages to be search engine friendly and you became one…
What a lot of writers consider to be one of the most fun things about doing SEO is writing sales copy. A sales copy is what you call the main lines of text that you display on any of your website’s pages where you start to tell your visitors what your website is all about. This should be…
If your company has a website, you would know how important it is to have good and quality content. There might be a lot of pages that a visitor can browse through in your website, but when the content is poor, then consider your website lost in the Internet cloud. The best Internet marketing service company would…
