Cybertegic Blog of Knowledge

For PPC management experts, ad testing is a paramount task that helps consistently convert sales or leads. A real PPC management expert would tell you that ad testing is not just part of a strategy, it should have a strategy in itself. Otherwise, conversions, quality scores and overall performance can get into the dreaded danger…

Do you know if your social media campaigns are successful or not? Does your social media agency use a specific tool to measure the outcome of your social efforts? Knowing if your social media campaign is a hit or a miss requires more than just a quick look at your number of fans and followers….

Here’s something that will test the foresight of even the so-called best Internet marketing company. According to a fearless forecast done by BIA/Kelsey – a media research and consulting firm – more money will be spent on mobile ads in the coming years than ever before. In 2011, $784 million was spent on mobile ads…

When you’ve been into PPC management for a while, you may begin to see an account for its entirety.  However, you may also forget the impact micro changes can have on your account. If you’re managing more than one campaign, it may become difficult to make several small changes in each account that guarantees maximum…

In a study done by Knotice, they found that from among 974 million e-mails in the US, 27% are opened using mobile devices. This is a 7% increase in just a span of one quarter in a year. This figure is another testament to the growing significance of mobile technology in planning out an Internet…

Here is a reminder of the reality side of social media marketing aka the financial side that you wish your Internet marketing service provider had less of to share with you. According to an Internet Retailer report, Facebook ad prices soared to 41% despite the steady stream of ad spots on the world’s most popular…

Keeping you and your social media agencyupdated is one of the sure fire ways to stay on top of the game. In online marketing, the competition is tough so vigilance is a key attribute of any social media agency worth their salt. And speaking of updates, here are new Google+ changes that will certainly affect…

It’s a common mistake even the most veteran Internet marketing serviceproviders commit. They think that just because e-mail is an experienced marketing format, there is no way to mess it up when used for marketing.  Maybe e-mail itself is stable but marketers—that’s a whole different story. And we all know what happens when Internet marketing…

Goal setting in PPC management can be quite challenging especially at first. Starting fresh is well… refreshing but in PPC, it also means that there is no historical data to work with. What works for other accounts might not necessarily work for this new one. So it’s back to trial and error again which can…