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Do you know the two elements that make a video ad effective? Your Internet marketing service provider does not have to be the best Internet marketing company to make an intelligent guess. According to a new study due to come out on April in the Journal of Marketing Research, serving up a surprise is the…
Does your PPC management consultant use Google AdWords Editor? They better be! AdWords Editor makes PPC management a breeze because it lets you make minor and major changes to your account quickly and easily. Not yet convinced? Here are five reasons why you should get in on the AdWords Editor bandwagon, courtesy of PPC Hero….
Recently, we discussed the importance of social SEO for B2B marketers and search engine optimization companies. Now that the most influential search engine, namely Google, has developed its own social media agency through Google+, social SEO has become more important in search engine optimization. Google Social Search, the latest brainchild of the largest search engine…
Here’s something your Internet marketing service provider should read: according to a new report form e-Dialog, Inc., U.S. consumers tend to interact with brands on Facebook because they are already customers of that brand. If your target market includes Europeans, then you should know that they are only more likely to interact via the social…
Despite being social beings, the fact is that social media aptitude is not inherent in most people. That is why if social media is an integral part of your marketing campaign, training your employees is a must. Any Internet marketing expert will tell you that social media should always be a collective effort. Unless you…
Getting into the social media marketing bandwagon is a decision that should not be taken lightly. Even if you have a social media agency backing you up, it is vital to be on top of the whole campaign so you can guarantee that the social media message being put out is the message that you…
Any company who wants to be the best Internet marketing company in the industry is bound to face a lot of challenges, including hard-to-get Internet users. Here’s one example. According to the Marketing Pilgrim, a recent survey by the Pew Internet and American Life Project found that 73% of people would not be okay with…
First things first: do you know what Pinterest is? If not, call your Internet marketing expert now. If you do know what it is, good for you! This pin board-style social photo-sharing site is gaining a lot of buzz and as an online retailer, you should always be on the look out for changes and…
Last week, we discussed how social SEO is important not only for a search engine optimization company but for B2B marketers as well. By now, it is given that Facebook “likes”, Twitter “retweets”, and Google+ “+1s” are given weight when it comes to search engine rankings. With this in mind, the B2B segment of the…
When it comes to your content marketing strategy, are you open to the issue of price? Price is a delicate issue to tread and your social media agency may have advised to stay out of it (or at least be less blunt about it) when it comes to content marketing. But according to the folks…
