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According to Get Elastic’s Linda Bustos, only 38% of e-commerce merchants reported A/B testing of their website design as “effective,” in a survey done by Forrester Research. This despite the constant proclamations of e-commerce experts and bloggers about the importance and effectiveness of site testing. In her article, Bustos shares some reasons why some e-retailers…
PPC management campaigns or pay-per-click advertising can bring big bucks to any business if done correctly. However, it needs the right person who can manage and control the budgets to make sure that ROI is maximized with minimized risks. Kevin Gibbons of Search Engine Watch gives a few tips that could help businesses get a…
Major e-commerce merchants are wasting no time. With still a full month before Black Friday, Amazon.com Inc. and Overstock are already jumping in on the post-Thanksgiving shopping bandwagon. In a report for the Internet Retailer by Allison Enright, Amazon announced its Black Friday Deals store (amazon.com/blackfriday) where customers can find deals such as a 15%…
Recently coming out of the beta stage and now available to the public, Google has just announced the launch of a set of reports called “Search Engine Optimization”. Located just under the “Traffic Sources” section, Google’s reports on search engine optimization is relatively new. Cyrus Shepard of SEOmoz.org analyzes this latest feature from Google Analytics…
These days, it is not enough to have a good product. You have to have strong social media ties to give you better chances of having your product bought. In the infographic below (with data from M Booth and Beyond) courtesy of Mashable, you’ll get a better idea of how you should be using social…
Social signals are increasingly becoming more important when it comes to SEO. Search engines are obviously incorporating “Likes”, “+1’s”, “ReTweets”, and other social inks when ranking a website’s overall importance. This impacts not only social media marketing in general, but search engine optimization as well. Building authority is therefore very important to gain more credibility,…
Many articles have focused on pitting SEO against PPC when the truth is that using these two internet marketing strategies is a better method to increase leads and conversion. Choosing one against the other should be avoided because each internet marketing technique is unique, complementing each other and not actually contrasting one another. Organic search…
To create an increased web presence, web design engineers are encouraged to keep up with the latest trends to make sure that today’s audience appreciate the visual precept and usability of websites without spending too much on web design. Kabir Bedi of LeXolution IT Services (LIT) enumerates a few areas that ecommerce website designers should…
Web content is one of the basic steps in doing any SEO and social media campaign. The importance of content cannot be stressed enough because it is one of the factors that search engine crawlers rank and index which is why it has to be keyword optimized both for SEO and social media marketing. There…
Previously, we discussed the importance of preparing your Twitter account for SEO campaigns. Keywords are the backbone of search engine optimization and proper incorporation of profitable phrases in your tweets can bring your brand increased visibility and higher rankings in search engines. Preparing tweets means listing down all the important SEO keyword phrases and writing…
