How Siri Can Change the Face of Search Engine Optimization

Apple’s latest mobile operating system, iOS5, comes with a voice-activated personal assistant named “Siri,” allowing mobile phone owners to have a conversation-like method of communication with their smartphones. Siri is capable of setting reminders, meetings, and appointments. She can also send text messages and emails, as her transcription features are allowed to do such commands….

TheWeatherSpace.com Reports Negative Effects Due to Google Panda

Prior to the latest updates in Google Panda, TheWeatherSpace.com reported achieving high rankings on Google and Google News. With the recent 2.5 algorithm changes, this number has dropped to 20 and below. This is what TWS has recently reported in its website. The latest updates, which caused its monthly revenue and traffic to drop to…

Site Testing Works, According to 38% Of E-Commerce Merchants

According to Get Elastic’s Linda Bustos, only 38% of e-commerce merchants reported A/B testing of their website design as “effective,” in a survey done by Forrester Research. This despite the constant proclamations of e-commerce experts and bloggers about the importance and effectiveness of site testing. In her article, Bustos shares some reasons why some e-retailers…

E-Commerce News: Black Friday Is Coming Early

Major e-commerce merchants are wasting no time. With still a full month before Black Friday, Amazon.com Inc. and Overstock are already jumping in on the post-Thanksgiving shopping bandwagon. In a report for the Internet Retailer by Allison Enright, Amazon announced its Black Friday Deals store (amazon.com/blackfriday) where customers can find deals such as a 15%…

Google Now Includes Search Engine Optimization Reports in Google Analytics

Recently coming out of the beta stage and now available to the public, Google has just announced the launch of a set of reports called “Search Engine Optimization”. Located just under the “Traffic Sources” section, Google’s reports on search engine optimization is relatively new. Cyrus Shepard of SEOmoz.org analyzes this latest feature from Google Analytics…

Building Authority on Social Media Marketing to Improve SEO

Social signals are increasingly becoming more important when it comes to SEO. Search engines are obviously incorporating “Likes”, “+1’s”, “ReTweets”, and other social inks when ranking a website’s overall importance. This impacts not only social media marketing in general, but search engine optimization as well. Building authority is therefore very important to gain more credibility,…

Areas to Explore with the Convergence of SEO and PPC

Many articles have focused on pitting SEO against PPC when the truth is that using these two internet marketing strategies is a better method to increase leads and conversion. Choosing one against the other should be avoided because each internet marketing technique is unique, complementing each other and not actually contrasting one another. Organic search…