Cybertegic Blog of Knowledge

We know we’ve said in the past that social media is not an avenue for hard selling. It’s a platform for building relationships with your customer base. And we still believe that’s the way it should be. But this is business and at the end of the day, you have to make profit. In this…

Google+ now welcomes retailers, brands and organizations. Unlike its main rival, Facebook, Google+ requires retailers to register to prevent counterfeit pages. Macy’s, which was one of the first to launch a page on Google+, gained more than 5,000 followers in just six hours. This move gives retailers the chance to expand the reach of their…

So you hired an Internet business consultant. Good for you. Internet marketing is an integral part of marketing today, regardless of whether your business is online or offline. With the growing significance of Internet marketing, many practitioners are quick to call themselves experts and certified Internet business consultants. The truth is, Internet marketing is not…

In a few weeks, you could be making a year’s worth of sales in just one day. But only if you make the right moves now. Of course, I am talking about the coming Black Friday, Cyber Monday, Green Monday and even Free Shipping Day. According to the comScore data below, retail spending has grown…

Apple’s latest mobile operating system, iOS5, comes with a voice-activated personal assistant named “Siri,” allowing mobile phone owners to have a conversation-like method of communication with their smartphones. Siri is capable of setting reminders, meetings, and appointments. She can also send text messages and emails, as her transcription features are allowed to do such commands….

Over the last month, Google has released at least three Google Panda updates, though webmasters and SEO experts are at crossroads whether these latest algorithm changes are minor or major. On September 28th, 2011, Google released Panda 2.5 which hit major websites such as Technorati, The Next Web, and even NBC’s The Today Show. Fox…

Prior to the latest updates in Google Panda, TheWeatherSpace.com reported achieving high rankings on Google and Google News. With the recent 2.5 algorithm changes, this number has dropped to 20 and below. This is what TWS has recently reported in its website. The latest updates, which caused its monthly revenue and traffic to drop to…

According to Get Elastic’s Linda Bustos, only 38% of e-commerce merchants reported A/B testing of their website design as “effective,” in a survey done by Forrester Research. This despite the constant proclamations of e-commerce experts and bloggers about the importance and effectiveness of site testing. In her article, Bustos shares some reasons why some e-retailers…

PPC management campaigns or pay-per-click advertising can bring big bucks to any business if done correctly. However, it needs the right person who can manage and control the budgets to make sure that ROI is maximized with minimized risks. Kevin Gibbons of Search Engine Watch gives a few tips that could help businesses get a…

Major e-commerce merchants are wasting no time. With still a full month before Black Friday, Amazon.com Inc. and Overstock are already jumping in on the post-Thanksgiving shopping bandwagon. In a report for the Internet Retailer by Allison Enright, Amazon announced its Black Friday Deals store (amazon.com/blackfriday) where customers can find deals such as a 15%…