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Despite being in the limelight of the Internet marketing industry, social media is not without its fair share of issues. In this post, we will address some of these issues and share tips from experts on how to work around these challenges. 1. Working with a goal. We have said this before and we will…
Link building is an important campaign when it comes to internet marketing. This is because Google ranks pages that have quality and relevant pages linked to them. Once an authoritative website links to your post or page, the website gains more weight and credibility. Google recognizes this and factors this in when ranking pages for…
PPC management campaigns are often done through an outsourced internet marketing services company. Previously, we detailed the benefits of hiring a PPC management specialist in contrast to doing it in-house, one being the capability to handle the other aspects of the business without getting distracted by PPC campaigns. However, there are certain duties that even…
We all know that social media videos are effective marketing devices. As an e-commerce merchant or Internet marketer, the key to successfully using videos for social media marketing campaigns is to know what you can take advantage of and use it as part of an overall strategy. In our previous posts, we gave you tips…
Small businesses are both SEO and social media marketing’s best clients. Not only are they more open to suggestions and idea but small businesses provide a greater venue for the latest SEO methods to be applied to. When it comes to producing content, however, small businesses are also faced with the challenge on how to…
In an article for BizReport by Helen Leggatt, new data from social analytics firm Impermium has been revealed. The data came from an pool of more than 90 million users and 104 million pieces of user-generated content from a client base spanning 72 countries. The results showed that between 5% and 40% of social media…
As an overall strategy, SEO is one of the most effective internet marketing strategies for B2B companies. However, not everyone, especially small and local businesses, are aware of the benefits they can gain from putting SEO as part of their campaign. Derek Edmond of Search Engine Watch interviewed B2B marketing colleagues on how SEO can…
In our first installment, we shared with you general tips on maximizing the use of images for your social media marketing campaigns. Now we will share tips on the more specific uses of images in social media sites. 1. Funny Images. One way to engage your online audience is to make them laugh. Of course,…
When writing content with SEO in mind, it’s easy to be tempted to stuff posts with keywords, relevant and irrelevant. This black hat SEO practice can lead to Google penalizing the blog and eventually, the website. Because content is king, the pressure to write about original and interesting SEO content is one of the most…
Coming very soon: a new social sharing platform that includes an analytics tool for conversion tracking. According to an Internet Retailer report by Stefany Moore, this new platform is called AddShoppers.com. It is developed by Jon West, the same man behind social commerce platform 3tailer. AddShoppers.com allows retailers to customize a product page widget to…
