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As an overall strategy, SEO is one of the most effective internet marketing strategies for B2B companies. However, not everyone, especially small and local businesses, are aware of the benefits they can gain from putting SEO as part of their campaign. Derek Edmond of Search Engine Watch interviewed B2B marketing colleagues on how SEO can…
In our first installment, we shared with you general tips on maximizing the use of images for your social media marketing campaigns. Now we will share tips on the more specific uses of images in social media sites. 1. Funny Images. One way to engage your online audience is to make them laugh. Of course,…
When writing content with SEO in mind, it’s easy to be tempted to stuff posts with keywords, relevant and irrelevant. This black hat SEO practice can lead to Google penalizing the blog and eventually, the website. Because content is king, the pressure to write about original and interesting SEO content is one of the most…
Coming very soon: a new social sharing platform that includes an analytics tool for conversion tracking. According to an Internet Retailer report by Stefany Moore, this new platform is called AddShoppers.com. It is developed by Jon West, the same man behind social commerce platform 3tailer. AddShoppers.com allows retailers to customize a product page widget to…
With the launch of Google Panda, many websites were affected and a number were even “victimized” because of the recent algorithm changes. Reputable websites suffered from Google Panda while others were “rewarded” for SEO campaigns. When it comes to SEO content, Google Panda focuses on quality content, scraping content farming sites that provide irrelevant information…
While we assume that social media marketing is only practiced by big companies who have the means (Read: budget) to indulge in this internet marketing strategy, small businesses actually engage in social media marketing as well. In fact, social media’s best clients are small businesses. The biggest commitment one needs in doing social media is…
Creating content is a challenge for writers, small businesses, and even internet marketing services companies. This is because producing good content that readers would value is difficult. No one really knows where to start. Lisa Barone of Outspoken Media provides helpful ideas on “Panda-proofing” SEO content. When developing content, Barone suggests the following ideas to…
Want to watch movies? Go online and log on to Facebook. In an article for the Internet Retailer by Zak Stambor, it has been reported that two major Hollywood studios are making certain films available for streaming on the Palo Alto, California-based social networking site. Miramax Films and Universal Pictures are taking the lead of…
Blogging is one way of building links to a website. By producing original, refreshing, and timely content, visitors tend to stay longer in your blog and eventually bookmark it for future reference. There are numerous blogging websites and platforms available on the Internet nowadays, from LiveJournal to Blogger, from Xanga to the all-powerful WordPress. Today,…
Previously, we discussed how Facebook Ads are beneficial, especially for small businesses. This is primarily because Facebook Ads allows its users to control the daily budget for internet marketing and the ability to choose between CPC and CPM. Facebook Ads is also perfect for small businesses because it has more than 750 million users worldwide,…
