Search our blog for all the digital marketing knowledge you will need to keep up with important tips & trends.
When it comes to reaching the final decision to purchase an item, what role do search and social media marketing play? This is not an easy question to answer but in an article for Search Engine Watch, Nathan Linnell offers some perspective on how a synergy of the two can influence a customer’s decision to…
Social media marketing is here to stay. And it’s proving to be a major player in the constantly changing world of e-commerce. In the past, social media channels supplement Internet marketing efforts. In time, social media marketing has become a vital and indispensible marketing effort for any serious e-commerce merchant. Now, the world’s most successful…
Facebook has teamed up with Warner Bros. and the two plan to take on the digital film distribution giant, Netflix. The announcement of five new films coming to Facebook’s stream-for-hire service has stirred up competition.With Blockbuster going bankrupt, a new battle has begun. “The Dark Knight” was made available on March 7th for only $3…
SEO is the way to go if you want your business to boom on the internet. However, Google dropped JCPenney on its search engine results due to practicing black hat SEO techniques, which wasn’t entirely JCPenney’s fault as it was its SEO firm, SearchDex. To be fair, BMW has been dropped from Google’s search engine…
Yesterday, Facebook released a new version of its Questions feature after close to a year of beta testing. The updated Questions feature will take the focus off of public questioning and instead concentrate on soliciting friends recommendations. Adrian Graham, a manager for Questions said, “There are a lot of places you can go on the…
Lady Gaga was interviewed recently about the newest viral popstar sensation, Rebecca Black. Although Rebecca black has received over 38 million views compared to Lady Gaga’s “Born This Way” which “only” received about 22 million views, Black has received only 48,834 likes compared to 417,946 dislikes. While the 13-year-old aspiring singer is being criticized over…
Yes, nearly all companies engage in search engine optimization practices. They may be doing SEO themselves or have a professional internet marketing company to do it for them. Either way, it is important to have clear understanding of the most commonly used search engine optimization terms in order to avoid confusion and to better understand…
Many companies’ social media marketing strategies have been limited to social media sites such as Facebook, but now many are beginning to build these capabilities into other areas of their marketing efforts. An effective way businesses are doing this is through adding Facebook social plugins to their website. Provided below are the top 3 plugins and…
Video marketing has proven to become a positive trend in internet marketing. May ecommerce website designers have caught up with using web videos as tools to create eye-catching and engaging video clips to grab a viewer’s attention. With well-crafted and distributed videos on the internet, businesses can reach specific audiences while simultaneously having a tremendous…
Pay-per-click advertising may seem complicated for beginners, but in reality, it’s not. It works by companies paying certain websites each time their banner ad is clicked by users. PPC ads are often displayed on search engine result pages which increases a company’s visibility, driving more traffic to their site, consequently improving conversion rates. With proper…
