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Social media, such as Facebook and Twitter, are widely used today as primary marketing tools. They provide companies with a more direct approach and way to increase presence among potential customers. In turn, customers also provide feedback directly or indirectly via comments, tweets, videos, or pictures, which can be useful or damaging to a company’s…
Remember when you got this screen when trying to access your Tumblr? I remember when the headlines started crashing in in the social media sphere: “Tumbler is Down.” With over 3 million users and averaging 2 million posts per day, I was confident that they had some sort of contingency plan. Two hours into the…
With the Academy Awards around the corner (Sunday February 27, 2011 to be exact), it’s that time of year again when we can expect studios to churn out movie contenders for Hollywood’s largest, most prestigious, most coveted awards. But fame, glamor, and makeup aside, the Hollywood industry is no different than any other business/industry; it…
The online gurus at Google seem to never run out of things to do. On Nov. 17, the search engine giant unveiled it’s latest creation, Google Boutiques, a personalized fashion search tool they hope will make shopping for clothing and accessory items more pleasant. For this project, Google brought together a team of…
Earlier we provided you with five major no-no’s when doing e-commerce. While every e-commerce site’s goals are to convert visitors to buyers and rank highly on search engine results, many still utilize ineffective traditional methods. So here are 4 useful e-commerce tips to help ensure that your online store effectively attracts and produces returning…
The field of marketing appears to be a relatively simple task on the surface. A company has a service/product that they want to promote and sell, so an advertisement is put out. However, as technology moves forward, so have the ways individuals respond to advertisements. There were the traditional magazine/newspaper ads, the TV commercials, product…
While we have all accepted and adjusted to the fact that Facebook is an essential part of being an ecommerce merchant, the world’s most popular social networking site ups the ante in its ever increasing role in online business. Paul Chaney, in an article for Practical Ecommerce, writes about Facebook’s quest to become the preferred…
With 500 million users, Facebook is one of the largest social media websites in existence. Along with other services, such as YouTube and Twitter, Facebook has changed the way the world interacts with each other.Exactly how big is Facebook? According to Hitwise, Facebook account views make up 25% of page views in the United States…
Today, many companies are reaching out to their customers through social media. It is an essential tool for companies to utilize such tools in order to establish brand power and maintain a loyal customer base. Individuals are bombarded with advertisements to filter through daily, which creates difficulty for marketing strategists to attract their attention. The…
In one of his most famous quotes, Ralph Waldo Emerson said “Imitation is suicide;” and that lesson certainly still holds true to social media in the 21st century. Early this spring, the New York Times published an article about ‘Facebook alternative’ – or more scandalously, ‘Facebook killer’ – Diaspora, an up and coming social…
