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In line with SES, Chicago 2010, Retailcommerce.com interviewed SEM strategy consultant and PPC expert Lisa Raehsler. With over 30 successful pay-per-click campaigns under her name, Lisa Raehsler is also a certified Google Advertising Professional (GAP). To better equip ecommerce owners for the holiday season, when consumers shop the most, Lisa Raehsler shares insightful thoughts…
Despite the abundance of internet marketing strategies practiced nowadays, there isn’t a defined formula that creates SEO success. Each website has its own search engine optimization needs which is why internet marketing companies offer tailored SEO strategies that will let search engines crawl, index, and rank clients’ websites. Additionally, small companies who cannot…
Powerhouses such as Google, Apple, Facebook and Twitter always have some new service, gadget or technology to show off. Technology and business endeavors evolve so quickly, we have something new to look forward to almost daily. However, not all new technologies become big hits. Leading information technology research and advisory company, Gartner, Inc., has released…
WordPress.org is widely recognized as being a popular and powerful tool for blogging, and now they have something more to offer. Users can now create their own social network using BuddyPress. BuddyPress is a new social media tool from WordPress, and is designed specifically for niche groups and small communities. Whereas Facebook and Twitter are…
Managing ecommerce can be a risky investment because of the lack of personal communication with your buyers. Despite the mind-boggling merchandising functionalities you boast in your ecommerce website, consumers will never purchase from you if you can’t gain their trust. As with any business, earning the trust of consumers is a crucial element to the…
There is definitely no shortage of sites where travelers can search for and book flights online. However, most of these flight search sites can be unfriendly and intimidating. Users are bombarded with a plethora of useless information, webpages become too cluttered and difficult to understand, and users would rather just go somewhere else for…
Mobile phone owners are doing more than just checking Twitter or updating their Facebook status these days. According to a survey from Lightspeed Research, nearly half of mobile phone owners have made purchases through the mobile web or a mobile app. The survey, based on the responses of 3,905 U.S. mobile phone owners who participate…
Mobile phone technology has certainly come a long way. Once just a handy means of communication, now it has transformed into a new platform for e-commerce. Mobile web is not just a fad. It is a reality that is rapidly changing the playing field for many e-commerce merchants. However, the transition from traditional e-commerce…
Google is always coming out with some new feature, and one of the newest things that Google came out with makes it easier to make a local search from different locations. Although Google has always let users make a local search from different locations, they just made it more accessible for people to do so….
According to “Socializing Your CEO: From (Un)Social to Social,” 64% of CEOs at the 50 biggest companies in the world do not engage in social media. For the 36% of CEOs that do engage online, most of the activity involves posting a letter or message onto the company website, or updating their Wikipedia profiles. A…
