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World Wrestling Entertainment (WWE) is very, very big. Sometimes it’s easy to imagine the organization as some fringe network with only a few devoted fans. Surprisingly , this is not the case. WWE has a huge fanbase worldwide, and their website, WWE.com, has over 14 million unique average monthly visitors worldwide. In fact, WWE.com has…
Earlier in this blog, we taught you the basics of doing product photography for your e-commerce. In e-commerce, all transactions are done over the web and for customers, the inability to touch and feel the product is very crucial in buying a certain product. So for e-commerce practitioners, this setback has to be compensated in…
According to the Keynote Mobile Commerce Performance Index, Walmart.com’s mobile commerce site earned a perfect score for mobile web performance. The mega retailer’s m-commerce site homepage downloaded on average in 3.22 seconds and did so 98.99% of the time. That’s very impressive. Keynote Systems Inc., a mobile and web performance firm, weighs and then combines…
Foursquare, the popular social media mobile app that lets users explore cities and find friends, went unavailable for the second time in two days. A little over a day ago there was a database error that caused Foursquare to go down for 11 hours. Eventually the issue was discovered and fixed, and Foursquare appeared to…
When people say social media, we immediately think about Facebook. Facebook is as social as it gets online. But lately, the world’s most popular social media website is fast becoming a popular e-commerce website. When social media meets e-commerce, what do you get? Experts call it social e-commerce. According to an article by Paul Chaney…
Cosmopolitan magazine, a popular publication for women is yet another big brand name to use social media for a major digital advertising campaign. Cosmo’s ad campaign uses three major social media streams to engage the public: Facebook, Twitter and YouTube. The heart of the campaign is about connecting with the fun and fearless female that…
E-commerce basically means doing business online. For consumers, the absence of the ability to feel, touch, hold, smell, and probably even taste the products equates to simply not buying the product. This can be offset with brilliant product photos, however. Product photography might as well be the single most important design aspect of any e-commerce…
Dunkin’ Donuts is at it again. Less than a year ago, the popular donut company made big headlines with their “Create Dunkin’s Next Donut” contest. Now, they’re using social media in a somewhat different fashion. Dunkin’ Donuts is looking to find their number one ultimate fan. Using Facebook as their medium, Dunkin’ Donuts is looking…
Twitter will help corporations and brands increase their Twitter following, but at a price. The social information network already rolled out its advertising product, Promoted Tweets. The tweet is an ad, but still a tweet. And now, advertisers can buy themselves into the “Who to Follow” feature. This news is receiving mixed reviews throughout the…
Social media has a huge impact on marketing, but sometimes its still amazing to see how much. It was less than six months ago that Twitter released Promoted Tweets, their unique ad platform. Essentially, Promoted Tweets are advertisements that are placed at the top of a Twitter search with a tag underneath revealing the tweet…
