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While the scope of NCAA March Madness doesn’t quite reach that of the Super Bowl, it’s still nevertheless one of the largest sporting events of the year. If anything, you could argue that at the very least, March Madness is something more of an immersive experience, as fans are encouraged to fill out brackets and…
When you think about PageRank, which is Google‘s way of telling you how your webpages compare with others on the Internet in terms of link popularity and authority via a short bar with a scale range of 1 to 10, are you one of those who tend to go through all the technical approaches of…
The news that Twitter had reached deals with both Google and Bing made pretty large waves in the social media marketing sphere, and understandably so. Google’s position, obviously, can’t be overstated, Bing is a quickly growing competitor in the field of search, and the value of Twitter has been stated ad nauseum. How each of…
Although mobile coupons seem like a rather obvious innovation given the ubiquity of cellular phones- everyone enjoys saving money, after all- the concept has been slow to catch on. This can, at least partially, be attributed to the manner in which they work. As it stands, mobile coupons require customers to acquire a coupon code…
Both search engine optimization (SEO) and pay per click (PPC) are skills that can be invaluable for increasing the exposure of your company as well as traffic to its site. However, there is something of a divide between the people who work in each camp respectively regarding the respective strengths of each. SEO focuses on…
Say what you will about Microsoft, but judging from their most recent endeavor, it’s clear that the company knows how to use social media marketing to spread brand awareness. As you’ve probably heard, the game FarmVille has become something of a phenomenon, with over 82.7 million people playing the game through Facebook. As if it…
Just recently, SES London 2010 hosted a keynote panel titled, “SEO: Where to Next?” While there are some individuals who believe that search engine optimization is dead, Lisa Myers, one of the speakers at the panel, held an extensive discussion about Google Local. Google is constantly looking for ways to improve their search. Their official…
As if you needed another reminder about the ever increasing importance of mobile social media marketing, a study recently released by comScore, a digital measurement firm, indicates that more and more people are accessing social media platforms such as Facebook and Twitter through their cellular phones and other mobile devices. The study conducted by comScore…
As farfetched as it may sound, the band Grateful Dead proves to be a great case study for smart marketing and social business strategies. Although the band has been around since the 1960s, long before the Internet explosion and other social media tools like Twitter, Facebook, and mobile phones, they have been able to focus…
It’s probably evident to anyone who has used Google Buzz that it wasn’t quite ready for launch when the company rolled it out several weeks ago. In addition to the privacy concerns that had many people involved with social media marketing were voicing, there were also a number of usability issues regarding the importing of…
