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Although it goes without saying that the Olympic Games are typically more closely associated with terms like unity and goodwill than they are with search engine optimization, this year’s Winter Games have allowed us a unique look into the way current events effect search results on Google. Breaking events, more often than not, occur unpredictably,…
Much like the previous entries we made about Yelp and Local SEO, Google Maps is a useful search engine optimization (SEO) tool that local businesses can utilize to increase their business from internet search inquiries. Google Maps can help pinpoint your location for local users searching for your product or service in your area. Google…
Issue: As eCommerce sales grow, so does the number of online frauds. The dollar losses due to online fraud have risen to a number exceeding 3.6 Billion, but the percentage of fraud to revenue has stabilized at about 1.4% (See Chart from MarketingSherpa) from 2006 – 2008 because of the improvement in technology, as well…
Although guest posts and link building are popular ways for SEOs to build valuable links to their website, this may not be the ideal combination as it may be perceived. Some may claim that they can work around their algorithm, but Google is quite the logical monster and will be able to figure out for…
“The child must know that he is a miracle, that since the beginning of the world there hasn’t been, and until the end of the world there will not be, another child like him.” — Pablo Casals Starlight Children’s Foundation dedicates itself to improving the quality of life of children who are suffering…
Once a business owner decides to expand his or her business online, one question always looms: What is the best ecommerce system to use? The answer is simple: The one that is a perfect fit for your business. With the many ecommerce platforms available in the market, it is best to talk to an…
One of the biggest discussions about this year’s Super Bowl commercials was the absence of Pepsi. For 23 consecutive years, Pepsi has advertised during the Super Bowl. However, the company decided to invest resources into their social media marketing campaign, called “Pepsi Refresh Project.” Pepsi plans to grant $20 million to fund projects in six…
With the continued rise of various companies integrating social media into their marketing strategy, it wouldn’t be long before we saw award shows like the Oscars venturing in that direction. As the 82nd Annual Academy Awards approaches, the Academy is revamping and pursuing social media marketing strategies to attract younger viewers. The last few telecasts…
As previously mentioned, Google recently employed several social media marketing experts to lead their social media team. As of today, Google publicly announced on their official blog about their new product, Google Buzz.Google Buzz is their latest attempt at social media, and will be made available via Gmail and through a mobile browser. Although Google’s…
By Lori Cunningham Windows 7 provides a playground full of opportunities to learn and play with your digital media– your photos and videos. We’ve all seen those great short movies that some of our friends have created using their vacation photos and videos. How we wish we could do that too. But who has the…
