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One of the biggest discussions about this year’s Super Bowl commercials was the absence of Pepsi. For 23 consecutive years, Pepsi has advertised during the Super Bowl. However, the company decided to invest resources into their social media marketing campaign, called “Pepsi Refresh Project.” Pepsi plans to grant $20 million to fund projects in six…
With the continued rise of various companies integrating social media into their marketing strategy, it wouldn’t be long before we saw award shows like the Oscars venturing in that direction. As the 82nd Annual Academy Awards approaches, the Academy is revamping and pursuing social media marketing strategies to attract younger viewers. The last few telecasts…
As previously mentioned, Google recently employed several social media marketing experts to lead their social media team. As of today, Google publicly announced on their official blog about their new product, Google Buzz. Google Buzz is their latest attempt at social media, and will be made available via Gmail and through a mobile browser. Although…
By Lori Cunningham Windows 7 provides a playground full of opportunities to learn and play with your digital media– your photos and videos. We’ve all seen those great short movies that some of our friends have created using their vacation photos and videos. How we wish we could do that too. But who has the…
Many business owners want to expand their businesses online, but do not know where to start. Listed below are the top ecommerce questions and their respective answers: Q: What are the different ecommerce platforms? (Note: this is only limited to Cybertegic’s ecommerce platform offerings) A: First is Volusion, which is an entry-level ecommerce platform, great…
This past Saturday, Google CEO Eric Schmidt tweeted that Google would be airing its first ever television ad as one of the Super Bowl’s wildly anticipated commercials. Although the ad has been on YouTube for the past three months and initially intended for just the Internet, Google’s affinity to this particular ad and its positive…
The news that Pepsi had decided to completely eschew Super Bowl ads in favor of social media marketing was pretty big, to say the least. In each of the past 23 years, the soda company had chosen to air commercials during the game, evolving to the point where the two had almost become synonymous with…
Amybeth Hale was offered the opportunity to discuss with several of the most well-known players in social media. Of all the attributes they’ve mentioned, there are four key concepts that have helped them become successful in social media: developing relationships, become a digital trendsetter, take risks, and give back.· Develop Authentic Relationships o As we’ve…
Although we may know Google for their search engine and successful efforts in areas like mobile devices and applications, one area that may have been overlooked are their attempts at social media. Google actually has its own social network called Orkut. It was associated with Google Friend Connect, which helped develop OpenSocial and Google Profiles….
With Google’s most recent revamp, Google Caffeine, comes a concern among website owners and the search engine optimization (SEO) community: “Is page speed more important than relevance?” Since many site owners do not have the resources to develop a website that loads at lightning speed, this concern has been growing. Although Matt Cutts has explained…
