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In the waning months of the previous year, Google began to introduce its Social Search experiment. For anyone unaware, Social Search functions by displaying results that are customized for you and based on the people in your social network. If, say, you’re looking for opinions on local French restaurants, Social Search would link you to…
According to the “2010 Marketing Trends” survey done by StrongMail, online marketing spending is expected to increase this year. For the survey, over 1,000 business executives across a wide range of industries were contacted. Below are some of the highlights of the report: “Marketers today are getting more sophisticated, leveraging on the…
Your search engine optimization (SEO) efforts have earned you top results for your product or service, but how do you actually own the top results for your brand or company? Below are some of the basics on Reputation Management: Your Social Media Profiles are Extremely Important. Some top ranking social media profiles are company Facebook,…
For the past six months, Cybertegic has been continuously helped clients reach the first page of Google and Yahoo search results for their keywords. Cybertegic’s month-to-month successes in this area serve as examples of the company’s dedication to the ethical practice of Search Engine Optimization (SEO). At Cybertegic, we really…
Since social media has become such an integral part of so many lives, well known companies such as Nike, Intel, and Atari have taken notice and begun their own Facebook/Twitter account to engage with consumers. Although such companies are continuing advertising through TV, radio, etc., the most anticipated means is through e-mail marketing campaigns. Top…
There’s a bit of a widespread problem plaguing a fair amount of companies. Too often, they dedicate an inordinate amount of time, resources, and personnel to developing a presence on social media sites such as Facebook and Twitter without having a plan for what they’re doing, or why they’re on them in the first place….
One of the more notable tools in regards to social media marketing (SMM) is the well known social network, Facebook. What started off as an unassuming website to connect with friends, Facebook is now used by major national companies such as Carl’s Jr. and Del Taco, whose Fan page grows every minute. One of the…
One of the big players of search engine optimization (SEO) is link building, which refers to the incorporation of inbound links to a particular website. It is vital to understand that the quality of the links determines your overall page rank and the amount of directed traffic from search engines like Google. Since link building…
Because of all the technological advances that have been made in computing over the past decade or so, it seems amusing, if not a bit frustrating, that we still lack the ability to teach computers something as common as human language. While, admittedly, language can be rather complex, its details aren’t necessarily any more or…
With the success of the recent blockbuster Star Trek, Atari has been creating commotion using various social media marketing (SMM) techniques for its upcoming game “Star Trek Online.” Marketing companies, such as DKC Connect, have joined in the efforts to campaign for its February release. One of their social media strategies is their use of…
