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So what is the difference between paid and organic search? The organic, or natural, results are the links that are determined by the search engine’s algorithm for page ranking. Paid search results are those links paid by advertisers that appear on top and/or to the left of the organic search, such as you see in…
Liz Gannes conducted an interview with David Glazer, Google Engineering Director, and spoke about Google’s plans for integrating Social Media for 2010. Google plans to incorporate more social results (who you are, your contacts, what you do) into current Google tools – Gmail, Google Talk, etc. However, it should be acknowledged that search engine optimization…
Google is on the verge and threatens to pull out of China due to cyber attacks targeting human rights activists and censoring search queries. Google announced that the attacks were directed at its Chinese-language search engine and Gmail accounts. Other companies such as Adobe Systems confirmed similar cyber attacks on their China operations. In 2006,…
Real-time web has been an important development, especially with companies banking on search engine optimizations and social media marketing to boost their ranks in Google and Yahoo. Aside from social networking websites like Facebook and Twitter, who use real time updates for its users, businesses are now using real-time systems to capture significant information over…
This article is part two of a three part series reviewing Windows 7. The first article, “Windows 7 Review: Media Center,” reviews the benefits of Media Center and it’s potential to share pictures, movies, TV shows, and videos on computers and TVs throughout the house. This article will further explain why Windows 7 is a…
Don’t mistake the Facebook, Twitter, and MySpace streams that have begun to rear their heads on Google’s search engine result pages (SERPs) for a forthcoming lull from the search giant. The company has been quietly working on their new, faster search index algorithm (internally referred to as “Caffeine”), and have been preparing for its launch…
When you think of professional social networking sites, LinkedIn is typically the first name to come to mind. This, of course, is a result of the obvious fact that the site makes no secret of the fact that it’s explicitly catered to the needs of professionals. Its users are typically there for one of the…
There are a number of factors that clearly indicate the staying power of local search engine optimization. Consider the failed deal between Google and Yelp. Although by now most are well aware of the fact that it fell through, the fact that Google had even considered purchasing the review site is a sign that the…
While none would doubt that well done social media marketing can be a huge boon for a company, what’s more difficult to figure out is how well it’s working and what kind of return you’re getting on your investment. Unlike other forms of advertising, social media marketing involves a disproportionately large amount of intangible costs,…
Although social media has been around for some time now, it has yet to be utilized by the automotive industry because it has constantly relied on traditional advertisements. However, those who got an early start using social media marketing sites such as Facebook and Twitter have already begun to reap the benefits. Two notable companies…
