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To meet the requirements of consumer privacy, there will be a Google Ads update that will affect similar audiences targeting. Google Ads Liaison Ginny Marvin announced that the ads platform will phase out similar audience targeting in 2023. There won’t be any changes for users currently using similar audience targeting in their campaigns and ad…
Logo creation can be very intimidating, especially for first-time business owners. But with today’s resources and technology, you can easily create one on your own. However, this doesn’t mean you should just wind up a logo that will not stand out or represent your brand. It has to be striking and memorable enough to make…
LinkedIn has released an update that upgrades video content with automatically generated captions. This new feature is designed to help people with accessibility needs. Automatic Captions to Videos With the new automatic captions, LinkedIn’s goal is to make videos in the feeds more accessible to those who have a hard time hearing. It is also…
If you’re new to e-commerce and want to build your organic traffic, adding a blog to your store is the simplest way. Blogging effectively builds a long-term audience, increases customer engagement, and improves your website’s SEO. Adding a blog to your Shopify store is easy. Here’s a quick guide on how to add a blog,…
Google is launching a passkey functionality to Chrome for Android mobile phones. The feature is already accessible for Google Play Services Beta users and Chrome Canary members. But it will, later on, roll out to all users before the year ends. This means that users can automatically enter saved passwords, especially when a user’s credentials…
With Shopify, it’s easy to build your e-commerce store and add products, thanks to its user-friendly interface. But after building your store, what comes next? You can’t quickly expect people to find it and buy your products. You need to market your e-commerce store so people can find your website online. Here are seven tips…
Google will now stop showing title tags for mobile search results and instead will show site names for websites. According to documentation published by Google Search Central, the algorithm of Google Search will support site names from homepages at the domain level. However, this will not apply to the subdomain or subdirectory level. This means…
When starting an eCommerce store in Shopify, one of the first tasks is adding products. This task can be quite elbow grease, especially if hundreds of items are in your inventory and it’s your first time adding products on the platform. Here’s a quick guide on how to add products on Shopify from us at…
Google Ads has a new update that will allow marketers to target users who click on in-app ads. This can help increase the returns and conversion of their app campaigns. The new targeting option will allow targeting the return on ad spend for ad revenue and is referred to as tROAS for ad revenue. New…
Have you ever heard of the term “influencer marketing”? In the digital world, you may have encountered names of people on the internet that have been dubbed online celebrities. These are bloggers, social media stars, and Instagram models who have built their fan bases by creating entertaining and engaging content. Influencer marketing is an approach…
