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Meta, formally known as Facebook, announces the launch of Instagram Explore Home Ads Placement. It can be accessed via the Instagram Marketing API, allowing advertisers to run ads on the Instagram Explore home page. The new feature was announced by Meta on October 4, 2022. According to the official post published by Meta, businesses can…
Businesses that still haven’t used LinkedIn may lose many opportunities. This online professional network can help brands connect with over 600 million users worldwide. Companies can also connect with professionals considered potential high-quality leads with LinkedIn. Here are 10 tips on how to improve your LinkedIn marketing strategy as recommended by the experts from Cybertegic,…
Google is rolling out a new targeting strategy for YouTube campaigns. Frequency Targeting is an ad strategy that will give advertisers more control over how many times YouTube users can see their ads. Before it was released for YouTube ads, controlling the ad frequency was a feature for users running connected TV campaigns in Video…
Creating a Facebook Page may be easy, but the task doesn’t end there. You will need to properly customize your Facebook page if you want customers to find it online. Follow our quick and easy step-by-step guide below to customize your Facebook page. Profile Picture and Cover Photo Before anything else, you need to add…
Google has a shopping search update, introducing new labels that highlight promos and coupons. These labels will allow consumers to quickly compare prices from multiple sellers. The new update is designed to help consumers find items at the best prices available in the market. In fact, according to a recent survey done by Google, there…
Do you have an online retail store and are looking for ways to increase the conversion rate from Google ads? Consider Shopping campaigns to promote your inventory, increase online conversion, and boost website traffic or foot traffic to your store. What are Shopping campaigns? Shopping campaigns ask marketers to submit their product data to Google…
Facebook announces expanding professional mode to all users globally to allow everyone to utilize features previously exclusive to business pages on Facebook. Every user can showcase their skills and abilities in new ways with this update. Professional Mode was first rolled out to US-based individual users last December. It is a profile setting that can…
When starting a new blog for your business, getting people to read your blog posts is a common struggle. With millions of content published online every second, audiences will need help finding your blog post on the internet. But fret not because our experienced writers have the following tips that can help you get more…
To meet the requirements of consumer privacy, there will be a Google Ads update that will affect similar audiences targeting. Google Ads Liaison Ginny Marvin announced that the ads platform will phase out similar audience targeting in 2023. There won’t be any changes for users currently using similar audience targeting in their campaigns and ad…
Logo creation can be very intimidating, especially for first-time business owners. But with today’s resources and technology, you can easily create one on your own. However, this doesn’t mean you should just wind up a logo that will not stand out or represent your brand. It has to be striking and memorable enough to make…
