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SEO is an ever-evolving process, and if you want your website to rank on top of search results, you need to keep up with the latest strategies. As 2023 is fast approaching, we think this is the best time to list down the newest SEO strategies you need to apply next year to boost your…
Google launched new local search features, which were previewed earlier this year. One of these features includes the ability for users to search their surroundings with their phone’s camera. Another feature showcased at Google’s Search On virtual conference back in September is an option to search restaurants by their dish. A new search capability is…
It is common knowledge that you need to optimize your Google Ads campaigns to gain more clicks and conversions. However, it is not only through optimizing that you can improve your campaign. Several Google Ad features can help you optimize while you create it. For today’s article, Cybertegic, a marketing agency in Pasadena, will introduce…
Meta, formally known as Facebook, announces the launch of Instagram Explore Home Ads Placement. It can be accessed via the Instagram Marketing API, allowing advertisers to run ads on the Instagram Explore home page. The new feature was announced by Meta on October 4, 2022. According to the official post published by Meta, businesses can…
Businesses that still haven’t used LinkedIn may lose many opportunities. This online professional network can help brands connect with over 600 million users worldwide. Companies can also connect with professionals considered potential high-quality leads with LinkedIn. Here are 10 tips on how to improve your LinkedIn marketing strategy as recommended by the experts from Cybertegic,…
Google is rolling out a new targeting strategy for YouTube campaigns. Frequency Targeting is an ad strategy that will give advertisers more control over how many times YouTube users can see their ads. Before it was released for YouTube ads, controlling the ad frequency was a feature for users running connected TV campaigns in Video…
Creating a Facebook Page may be easy, but the task doesn’t end there. You will need to properly customize your Facebook page if you want customers to find it online. Follow our quick and easy step-by-step guide below to customize your Facebook page. Profile Picture and Cover Photo Before anything else, you need to add…
Google has a shopping search update, introducing new labels that highlight promos and coupons. These labels will allow consumers to quickly compare prices from multiple sellers. The new update is designed to help consumers find items at the best prices available in the market. In fact, according to a recent survey done by Google, there…
Do you have an online retail store and are looking for ways to increase the conversion rate from Google ads? Consider Shopping campaigns to promote your inventory, increase online conversion, and boost website traffic or foot traffic to your store. What are Shopping campaigns? Shopping campaigns ask marketers to submit their product data to Google…
Facebook announces expanding professional mode to all users globally to allow everyone to utilize features previously exclusive to business pages on Facebook. Every user can showcase their skills and abilities in new ways with this update. Professional Mode was first rolled out to US-based individual users last December. It is a profile setting that can…
