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Google Ads has a new update that will allow marketers to target users who click on in-app ads. This can help increase the returns and conversion of their app campaigns. The new targeting option will allow targeting the return on ad spend for ad revenue and is referred to as tROAS for ad revenue. New…
Have you ever heard of the term “influencer marketing”? In the digital world, you may have encountered names of people on the internet that have been dubbed online celebrities. These are bloggers, social media stars, and Instagram models who have built their fan bases by creating entertaining and engaging content. Influencer marketing is an approach…
YouTube will adopt another feature from TikTok to YouTube Shorts. The voiceover feature will allow creators to narrate their short videos. Creators can use this voice feature to enhance their YouTube Shorts by explaining their content, adding reactions and funny comments, or adding their own sounds. Before the update, it wasn’t easy to add voice…
According to SocialSheperd.com, retail e-commerce sales in 2021 were estimated at $4.9 trillion worldwide. And when it comes to e-commerce, it doesn’t stop with creating an online store for your business. It also includes making sure your product pages appear on Google search results. Product pages successfully appear on Google search results by optimizing them….
Facebook announces that they are launching a new in-app browser on Android. This app will replace Android System Webview with a more stable solution. Once the new in-app browser launches, Facebook will open web pages in the app itself. Unlike other Android apps, it will open web links in an external browser that the user…
Our previous post discussed how business owners can use Google Business Profile to promote their business in Google Search and Google Maps. We also provided a complete guide on getting your business listed on Google. But once you’re done, the next step is to ensure search users find you easily. One way to do that…
The Google App has a new update, and it allows users to remove their personal information from search results. This update is an extension tool for users to easily access the removal request form. The search engine giant launched the personal information removal tool in 2020. However, users spent time looking for it at the…
Did you know that 64% of consumers have used Google Business Profile to find the contact details for a local business? So if your business does not have a listing on Google Business Profile for your business, you are losing a lot of opportunities to reach new customers and increase your sales. But first, what…
Did you know that 97% of consumers look online to learn more about a local company’s information? For local business owners, this means working on your local marketing strategy to ensure that consumers find your business when they search it on Google. One effective way to do this is to optimize your business listing on…
Google announced a new Chrome technology that uses interactive web page snapshots to help speed up sites and improve user experience. This new feature is called “Freeze Dried Tabs” and is currently live. The Freeze Dried Tabs uses a technology that is a hybrid of screenshots that can be scrolled, and its links can be…
