Meta Shares 4 Ranking Signals for Videos on Facebook

Meta Shares 4 Ranking Signals for Videos on Facebook

Meta has shared on their blog post the four top ranking signals its Facebook algorithm uses when ranking videos on the social media platform. The four factors with the most influence on Facebook’s video distribution are: Audience loyalty Audience retention Engagement Originality According to Meta, Facebook’s video algorithm values original content and encourages intentional and…

How to Start Video Marketing for Small Businesses

How to Start Video Marketing for Small Businesses

In 2020, Statista reported that 83.3% of all internet users in the U.S. have access to digital video marketing content. This number is expected to rapidly increase over the years. With the recent popularity of short-form videos, big platforms such as YouTube, Instagram, and Facebook are quickly catching up. Facebook and Instagram have introduced “Reels”…

TikTok Will Add 3 Types of Shopping Ads
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TikTok Will Add 3 Types of Shopping Ads

TikTok will be pushing for e-commerce by adding three types of shopping ads. Each ad will come with expanded placement options beyond the For You page. These new three ad types will include: Catalog listing ads Live shopping ads Video shopping ads These new advertising formats will be accessible in the TikTok Ads manager through…